This section highlights my involvement in the "Space Hopper" project with Wigflex and Castle Rock Brewery through an NTU live brief, a unique and educational venture. Collaborating closely, we aimed to create a craft beer appealing to diverse audiences, exploring space-themed flavours and overseeing every aspect of production.
In addition to crafting the perfect beer, we orchestrated a memorable launch party, requiring meticulous PR and marketing efforts. Through innovative strategies and targeted outreach, we successfully brought our space-themed beers to life, leaving a lasting impact on customers.
Skills demonstrated:
Collaborative project management
Brewing and beverage production
Product conceptualisation and development
Event planning and coordination
Public relations and marketing strategies
