Currently, I am working on an exciting NTU live brief project with Karen Millen where our objective is to generate bi-monthly buzz around the brand. The idea I've been working on is to own the season of aspirational events, leveraging them as opportunities to engage with our audience and enhance brand visibility. By strategically aligning Karen Millen with key events and cultural moments, we aim to captivate consumers' attention and foster a sense of aspiration and exclusivity.
Skills demonstrated:
Strategic Planning
Campaign Management
Event Coordination
Brand Marketing
Content Creation
Audience Engagement
Creative Direction
Collaboration
Project Execution and Delivery
