Introducing the #BeYourOwnInfluence Campaign, a Dove initiative I spearheaded to empower women, particularly Gen Z girls aged 18-25, to embrace authenticity and challenge influencer culture norms.
Highlights of the campaign include:
Engaging social media posts to foster audience interaction
Thought-provoking billboards and immersive marketing campaigns
Emphasis on user-generated content to amplify diverse voices
Skills demonstrated:
Social media management
Content strategy development
Audience engagement techniques
Strategic campaign planning
Market research and analysis
Creative content creation
Brand messaging and positioning
Community management
Project management
Collaboration and teamwork
Public speaking and presentation skills
