Collaborating through an NTU live brief with All We Are on the AW22 collection provided valuable insights into jewellery design and consumer engagement. Our work emphasised celebrating individuality and storytelling, with a focus on a positive and confident brand tone. Competitor analysis highlighted All We Are's rebellious design and consumer-centric approach.
Skills demonstrated:
Concept development, including trend analysis and consumer insights
Creating immersive brand experiences
Strategic promotional planning across multiple platforms, including TikTok and influencer marketing
Market research and competitor analysis
Collaboration and teamwork
